think of the

Grace at Design Sponge has been posting exhaustive coverage of this week's ICFF furniture show and one of her posts led me to think of the, an incredibly witty design company.

They'll release these cute frames in fall of 2009. They come in three varieties: a vase, a shelf and a hook. Theirs will retail for $100, but frankly, this looks like a very easy and very feasible D-I-Y project. I love the idea of propping a favorite book on the tiny shelf and turning it into a little display. Elevating the ordinary; a little art for art's sake.